Look
out for Powerlines

A series of video ads informing homeowners and construction workers of the dangers of overhead and downed powerlines.

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The Ask

Powerlines are a serious safety hazard for everybody, especially when using tools or vehicles that could come into contact with a powerline. Contrary to popular assumption, powerlines aren't insulated and contact with one - either directly or by touching something that can conduct electricity - is deadly.

The Electrical Safety Authority asked us to create a series of ads to inform people of the dangers of powerlines. Our concept was "distractions can be deadly" - we wanted to show how regular activities can lead to a quick death if people don't keep the proper distance from powerlines. Something extraordinary doesn't have to happen for a powerline to pose a threat.

We created four spots to address two audiences who are at risk of coming in contact with powerlines: construction workers and homeowners, and to address one scenario of downed powerlines.

ESA-CampaignWordmark-Black

I created this wordmark to go with the campaign.

"Coffee"

"Crane"

"Cardinal"

"Keychain"

Work →→→

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Branding & Identity
Art Direction
Web Design
Editorial Design
Illustration
Infographics
On-set direction
HTML & CSS

About →→→

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Bachelor of Design in Graphic Design
OCAD University, 2011.

Skilled in Adobe Creative Suite.
Skilled in HTML & CSS coding.
Familiar with animation (Photoshop) and AODA requirements for print and web.

Contact →→→

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Margot holds dual citizenship in both Canada and the United Kingdom and is legally eligible for work in both countries. She currently lives in Toronto, Ontario.

LinkedIn →→→

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Art Director, H+K Strategies
Art Direction Instructor, Toronto Film School
Art Director, Publicis
Art Director, Juniper Park\TBWA
Designer, Critical Mass
Web Designer, Indigo Books & Music
Lead Designer, Blue Ant Media
Designer, WIND Mobile