For Work

Look Out for Powerlines

Art Direction

Client: Electrical Safety Authority
Agency: Hill + Knowlton 
My Role: Art Director
Team: Myself, copywriter, CD for approvals

Powerlines are a serious safety hazard for everybody, especially when using tools or vehicles that are could to come into contact with a powerline. Contrary to popular assumption, powerlines aren't insulated and contact with one - either directly or by touching something a powerline can conduct electricity though - is deadly. It's especially important to be aware of nearby powerlines when working either on a construction site (like when in a cherry picker or with a raised truck bed) or working at home (like using a ladder to trim a tree or clean eavestroughs).

We created four spots to address two audiences: construction workers and people doing work at home, and to address one scenario of downed powerlines.

ESA-Powerlines-Coffee
ESA-CampaignWordmark-Black

I created a series of social posts to run at the same time as our spots (run as YouTube preroll) for further messaging reach.

ESA-Powerlines-Social02
ESA-Powerlines-Social01
ESA-LinkedIn-Opt1_v1

There were also some print iterations of the campaign, including this buckslip.

"Keychain"

"Crane"

"Coffee"

"Cardinal"