For Work

Look Out for Powerlines

Art Direction

Client: Electrical Safety Authority
Agency: Hill + Knowlton 
My Role: Art Director
Team: Myself, copywriter, CD for approvals

Powerlines are a serious safety hazard for everybody, especially when using tools or vehicles that are could to come into contact with a powerline. Contrary to popular assumption, powerlines aren't insulated and contact with one - either directly or by touching something a powerline can conduct electricity though - is deadly. It's especially important to be aware of nearby powerlines when working either on a construction site (like when in a cherry picker or with a raised truck bed) or working at home (like using a ladder to trim a tree or clean eavestroughs).

We created four spots to address two audiences: construction workers and people doing work at home, and to address one scenario of downed powerlines.


I created a series of social posts to run at the same time as our spots (run as YouTube preroll) for further messaging reach.


There were also some print iterations of the campaign, including this buckslip.