Hue Shift Pop-Up Shop
A weekend summer pop-up shop showcasing Toronto design and illustration talent.
The Shop
Hue Shift was a one-time pop-up pop that I ran over two days in the summer of 2018.
I liked the idea of creating a store specifically to showcase Toronto creative talent - all the vendors I included were based in Toronto, and supplied a variety of merchandise from prints to pins to pillows.
The store was set up in gallery Black Cat Artspace on Dundas West over the course of two nights. I did the visual merchanising and worked out the user flow for the space.
I completed this project by myself, and it lived under the Toronto Design Directory umbrella.
Marketing &
Art Direction
Given the focus on colour in the name of the shop, I chose to focus on colour groups for art direction. I grouped items by similar colour with a similar background, and in a few cases contrasted or complimented the primary colours with the background for some visual interest.
These photos translated into ads and social posts used to promote the shop.
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Branding & Identity
Art Direction
Web Design
Editorial Design
Illustration
Infographics
On-set direction
HTML & CSS
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Bachelor of Design in Graphic Design
OCAD University, 2011.
Skilled in Adobe Creative Suite.
Skilled in HTML & CSS coding.
Familiar with animation (Photoshop) and AODA requirements for print and web.
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Margot holds dual citizenship in both Canada and the United Kingdom and is legally eligible for work in both countries. She currently lives in Toronto, Ontario.
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Art Director, H+K Strategies
Art Direction Instructor, Toronto Film School
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Lead Designer, Blue Ant Media
Designer, WIND Mobile