Hue Shift Pop-Up Shop
A weekend summer pop-up shop showcasing Toronto design and illustration talent.
Hue Shift was a one-time pop-up pop that I ran over two days in the summer of 2018.
I liked the idea of creating a store specifically to showcase Toronto creative talent - all the vendors I included were based in Toronto, and supplied a variety of merchandise from prints to pins to pillows.
The store was set up in gallery Black Cat Artspace on Dundas West over the course of two nights. I did the visual merchanising and worked out the user flow for the space.
I completed this project by myself, and it lived under the Toronto Design Directory umbrella.
Given the focus on colour in the name of the shop, I chose to focus on colour groups for art direction. I grouped items by similar colour with a similar background, and in a few cases contrasted or complimented the primary colours with the background for some visual interest.
These photos translated into ads and social posts used to promote the shop.
Bachelor of Design in Graphic Design
OCAD University, 2011.
Skilled in Adobe Creative Suite.
Skilled in HTML & CSS coding.
Familiar with animation (Photoshop) and AODA requirements for print and web.
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