Hue Shift Pop-Up Shop

A weekend summer pop-up shop showcasing Toronto design and illustration talent.

The Shop

Hue Shift was a one-time pop-up pop that I ran over two days in the summer of 2018.

I liked the idea of creating a store specifically to showcase Toronto creative talent - all the vendors I included were based in Toronto, and supplied a variety of merchandise from prints to pins to pillows.

The store was set up in gallery Black Cat Artspace on Dundas West over the course of two nights. I did the visual merchanising and worked out the user flow for the space.

I completed this project by myself, and it lived under the Toronto Design Directory umbrella.

logo_HueShift
photo-07

Marketing &
Art Direction

Given the focus on colour in the name of the shop, I chose to focus on colour groups for art direction. I grouped items by similar colour with a similar background, and in a few cases contrasted or complimented the primary colours with the background for some visual interest.

These photos translated into ads and social posts used to promote the shop.

hssum2018-orange02
hssum2018-mint01
hssum2018-yellow01
hssum2018-pink01
hssum2018-peach01
hssum2018-navyblue01
hssum2018-orange01
hssum2018-mint02-1
photo-03
photo-01

Work →→→

*

Branding & Identity
Art Direction
Web Design
Editorial Design
Illustration
Infographics
On-set direction
HTML & CSS

About →→→

*

Bachelor of Design in Graphic Design
OCAD University, 2011.

Skilled in Adobe Creative Suite.
Skilled in HTML & CSS coding.
Familiar with animation (Photoshop) and AODA requirements for print and web.

Contact →→→

*

Margot holds dual citizenship in both Canada and the United Kingdom and is legally eligible for work in both countries. She currently lives in Toronto, Ontario.

LinkedIn →→→

*

Art Director, H+K Strategies
Art Direction Instructor, Toronto Film School
Art Director, Publicis
Art Director, Juniper Park\TBWA
Designer, Critical Mass
Web Designer, Indigo Books & Music
Lead Designer, Blue Ant Media
Designer, WIND Mobile