Hue Shift Pop-Up Shop

A weekend summer pop-up shop showcasing Toronto design and illustration talent.

The Shop

Hue Shift was a one-time pop-up pop that I ran over two days in the summer of 2018.

I liked the idea of creating a store specifically to showcase Toronto creative talent - all the vendors I included were based in Toronto, and supplied a variety of merchandise from prints to pins to pillows.

The store was set up in gallery Black Cat Artspace on Dundas West over the course of two nights. I did the visual merchanising and worked out the user flow for the space.

I completed this project by myself, and it lived under the Toronto Design Directory umbrella.


Marketing &
Art Direction

Given the focus on colour in the name of the shop, I chose to focus on colour groups for art direction. I grouped items by similar colour with a similar background, and in a few cases contrasted or complimented the primary colours with the background for some visual interest.

These photos translated into ads and social posts used to promote the shop.


Work →→→


Branding & Identity
Art Direction
Web Design
Editorial Design
On-set direction

About →→→


Winner of Silver Davey Award (website: sustainability) for Ecology & Society, 2023
Winner of Silver Davey Award (website: science) for Ecology & Society, 2023

Familiar with Figma, Sketch, Photoshop, Illustrator, InDesign, Wordpress, Webflow, and AODA (accessibility) requirements for print and web.

Contact →→→


Bachelor of Design in Graphic Design
OCAD University, 2011.

Margot holds dual citizenship in both Canada and the United Kingdom and is legally eligible for work in both countries. She currently lives in Toronto, Canada.

LinkedIn →→→


2011 - Present:
Senior Designer, Square
Senior Designer, Office/Bureau
Senior Art Director, H+K Strategies
Instructor, Toronto Film School
Art Director, Publicis
Art Director, Juniper Park\TBWA
Designer, Critical Mass
Designer, Indigo Books & Music
Lead Designer, Blue Ant Media
Designer, WIND Mobile