An ad campaign and website promoting and explaining new tools for small business owners from Canada Post's integration with PayPal.
Canada Post asked us to create a campaign to promote their new integration with PayPal. They had a new tool that meant small business owners could more easily use PayPal's and Canada Post's payment and shipping tools together.
We were tasked with creating a hero video, a landing page with all the details, and various digital and print ads to promote everything.
My copywriter and I decided to show three different businesses, to speak to a wide range of small business owners, rather than people in just one industry or niche. We settled on jewelry makers, coffee purveyors, and kids clothing creators, knowing these were popular types of small businesses that exist today.
I worked with a set decorator to style our sets with items that met colour palettes and shape and texture direction I established. This helped really differentiate between the three business types, keep the visuals interesting and fresh, and served as a great visual through-line in all of the following ad collaterol we created.
I created this wordmark for the campaign.
The microsite on Canada Post's site was how we wanted to educate business owners on how to use the new tools, and really illustrate how helpful they could be in depth. I designed the microsite with clips from our hero video and we edited together a tutorial on how to set your account up and use the shipping service.
The creative allowed us to create a large set of digital and print ads, since we could use images of each of the three business owners and keep any repitition across ads to a minimum. This also allowed for some A/B testing.
Bachelor of Design in Graphic Design
OCAD University, 2011.
Skilled in Adobe Creative Suite.
Skilled in HTML & CSS coding.
Familiar with animation (Photoshop) and AODA requirements for print and web.
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