Design, Branding, Marketing, Photography, Copywriting

Portfolio Review Night

Portfolio Review Night is an annual event that I run under the Toronto Design Directory. Students and recent grads are paired with experienced designers, art directors, and copywriters, to have their portfolios reviewed. They also attend discussion panels, and for the first time in 2018, receive have headshots taken to help promote their professional selves online.

Each year I design a new poster and social media campaign to promote the event. I also design note cards that the students can use at the event, and in 2018 I also made custom gold foil-stamped pencils for them to write with. While the design changes each year, I tend to work off the concept of traditional portfolios, "books", or paper. Despite the fact that most students today use computers to show their work, sharing a portfolio is an interaction that goes back decades, and I like referencing the history of our industry. I also like the very subtle nod to the etymology of "portfolio", french for "carried papers".

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