For Work

Apple Pay for CIBC

Art Direction

Client: CIBC
Agency: Juniper Park/TBWA 
My Role: Art Director
Team: Myself, copywriter, CD team

This was a tv spot to promote Apple Pay coming to CIBC - one of the first banks to get the service in Canada.

Paying with your phone was novel at the time, so we wanted to create a spot that made it clear this was simple and quick, and could be used just as easily as debit or credit. The spot didn't have to be complicated: we chose to demonstrate Apple Pay with an errand everybody is familiar with, groceries, and leave viewers with one thought: "wow".

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