Agency: Juniper Park/TBWA
My Role: Art Director
Team: Myself, copywriter, CD team
This was a tv spot to promote Apple Pay coming to CIBC - one of the first banks to get the service in Canada.
Paying with your phone was novel at the time, so we wanted to create a spot that made it clear this was simple and quick, and could be used just as easily as debit or credit. The spot didn't have to be complicated: we chose to demonstrate Apple Pay with an errand everybody is familiar with, groceries, and leave viewers with one thought: "wow".