For Work

Apple Pay for CIBC

Art Direction

Client: CIBC
Agency: Juniper Park/TBWA 
My Role: Art Director
Team: Myself, copywriter, CD team

This was a tv spot to promote Apple Pay coming to CIBC - one of the first banks to get the service in Canada.

When concepting this piece, we had to keep not only the CIBC tone and brand in mind but also familiarize ourselves with Apple's communications requirements when being used in conjunction with other brands.

As art director I was involved in concepting, casting, wardrobe, post-production, and being on set for the shoot. We got to work with one of the coolest things I've seen: Percy, a 4 foot tall penguin costume with an animatronic beak, controlled live by a voice actor off camera (yes, there's a person inside too).