Margot Trudell — Design & Art Direction

What's Your Paradise?

Condé Nast hired me to create a flowchart about research vacation destinations to tie in with an iPad feature for Glenlivet. The flowchart had to work on a screen and be designed with the affluent Glenlivet and Conde Nast audience in mind, as well as give a sense of fun and sophisication. I created individual icons to accompany and depict each location to add visual interest, keeping with an accurate yet abstract theme. I chose the gold and pale yellow colour scheme which referenced the Glenlivet's own brand colours and keeps the flowchart fun and light.
People always say my name wrong. © 2003 - 2017
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