Apple Pay for CIBC

While at Juniper Park\TBWA I worked on a spot to promote Apple Pay with CIBC. A copywriter and I created two spots showcasing what's possible with Apple Pay while staying true to CIBC's brand of silly humour, while also keeping within Apple's restrive guidelines and requirements. I was the Art Director on the project and worked in story boarding, casting, wardrobe, editing, worked on set and presented the ideas and final work to client.

After we created the spot, I worked on a static extension of the campaign which saw execution across print and digital.

Apple Pay Spot #1

Apple Pay Spot #2
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